bound by contractual obligations to keep personal information confidential and use it only
for the purposes for which we disclose it to them, for example our hosting provider
Amazon Web Services.
•
To third-party SDK providers, advertising networks, analytics providers, attribution
providers, offerwall providers and similar technology partners that help us provide,
measure, personalize and improve advertising, analytics, attribution, anti-fraud, rewarded
advertising, offerwall and other in-app functionality, subject to your consent where
required by applicable law.
•
To developers and providers of artificial intelligence and machine-learning systems,
research organisations, anti-fraud vendors, operators of data marketplaces or exchanges,
and other data licensees, where the information disclosed is limited to Aggregated or
Anonymised Data or, if it remains personal information, the disclosure is made under an
applicable legal basis, after any required notice and opportunity to consent, object or opt
out, and under an agreement defining the permitted purposes and restrictions.
•
To a buyer or other successor in the event of a merger, divestiture, restructuring,
reorganisation, dissolution, or other sale or transfer of some or all of our assets, whether as
a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which
personal information held by us about our Apps users is among the assets transferred.
•
To fulfil the purpose for which you provide it. For example, if you give us an email
address to use the "email a friend" feature of our Websites or Apps, we will transmit the
contents of that email and your email address to the recipients.
•
For any other purpose disclosed by us when you provide the information.
•
To comply with any court order, law, or legal process, including responding to any
government or regulatory request.
•
To enforce our rights arising from any contracts entered into between you and us,
including the Terms of use.
•
If we believe disclosure is necessary or appropriate to protect the rights, property or safety
of the Company, our users or others. This includes exchanging information with other
companies and organisations for fraud prevention and credit-risk reduction.
Aggregated, De-identified and Anonymised Data
For purposes of this Policy, Aggregated Data means information combined across multiple users,
events or groups and presented in a manner that does not reasonably permit identification of an
individual. Anonymised Data means information that, after the application of technical and
organisational measures, no longer relates to an identified or identifiable natural person, taking
account of all means reasonably likely to be used by us or another person. Pseudonymised
information, including information with replaced, encrypted or hashed identifiers, remains personal
information where a person can still be singled out, linked to other information or re-identified.
References to Anonymised Data include de-identified data that satisfies the requirements of
applicable law.
We may create aggregated statistics, datasets, models, reports, analytical insights and Anonymised
Data from personal information, including information about feed sessions, engagement,